“So come close…because the closer you think you are, the less you’ll actually see…the easier it will be to fool you.” The movie, “Now You See Me,” provides excellent insight into how businesses today focus on data and systems. Complex interwoven processes and systems, audit requirements and Sarbanes-Oxley compliance have businesses hyper-focused on intricate details. Heightened regulations increasingly emphasize capturing more detail at the lowest possible level. All details need to be captured, tracked, and cross-referenced. The result across the oil industry is that managers, operators, business analysts, and IT systems analysts chase these details, meticulously entering them into the respective systems. They are so focused on the details that they begin to lose sight of the larger trend, purpose, and implication in what they are doing. People are trained to work the screens and feed the systems. However, they can lose the ability to harness the data and glean insight when they are overly focused on minutia.