Professional Experience
Lindsey Scott is a Digital Marketing Supervisor on Opportune’s Marketing team. She leads and directs the company's digital marketing strategy, overseeing a team and ensuring the effective execution of online marketing initiatives. Leveraging her extensive experience, she drives brand growth and enhances online presence through strategic planning, data-driven analysis, and innovative campaign management. Her role encompasses supervising a team of digital marketing professionals, fostering a collaborative environment, and ensuring alignment with overall business objectives. She is responsible for staying at the forefront of digital marketing trends, implementing best practices, and optimizing strategies for maximum impact. Working closely with the Chief Strategy Officer and communicating directly with key stakeholders and partners, Lindsey develops and implements comprehensive digital marketing strategies aligned with business goals. She oversees the creation and execution of multi-channel digital campaigns, including social media, email marketing, paid advertising, and SEO, while analyzing market trends and competitor activities to identify growth opportunities.
Lindsey also effectively manages and allocates digital marketing budgets, communicates with stakeholders and partners to align marketing efforts, and presents marketing strategies and results. Her responsibilities include supervising content creation, optimizing email and PPC campaigns, leading SEO initiatives, monitoring website performance, and utilizing analytics to provide data-driven insights. She ensures website optimization, collaborates on improvements and implements emerging digital marketing trends. Coordinating with other departments to align marketing with business goals and ensuring effective team communication are also key aspects of her role. Lindsey's skills include email marketing, web content writing, online advertising, SEO, marketing strategy, digital marketing, and analytical skills. Prior to joining Opportune, she worked at Houston-based marketing agencies, coordinating with national and local clients in B2B and B2C industries.
Lindsey earned her B.A. in Media Communications from the University of Oklahoma.