Lindsey Scott is a Digital Marketing Coordinator on Opportune’s Marketing team. She plays a vital role in the dynamic world of online marketing for the firm. Collaborating with teams across the company, Lindsey ensures the brand's online presence remains engaging and relevant. Her responsibilities include managing social media accounts, developing engaging content, executing email marketing campaigns, improving website search engine ranking, leading paid advertising campaigns, utilizing analytics tools, and staying current with industry trends. Additionally, she coordinates with leadership to align marketing efforts with overall business goals, all the while keeping an eye on the latest tools and technologies that enhance digital marketing effectiveness. Lindsey's skills include email marketing, web content writing, online advertising, SEO, marketing strategy, digital marketing, and analytical skills. Prior to joining Opportune, she worked at Houston-based marketing agencies, coordinating with national and local clients that were in B2B and B2C industries.
Lindsey earned her B.A. in Media Communications from the University of Oklahoma.