One of the largest independent oil and gas companies in the world with significant proven reserves in North America had a growing awareness of the opportunity and responsibility to influence third-party organizations that drove policy and regulatory decisions. Government, industry, and advocacy organizations, along with competitors, convened in a myriad of ways to shape new laws and regulations. It was important that their voice was part of the serious conversations around resources, people, and the environment, and that they be aware of the potential outcomes of those conversations.
As the company began to invest heavily in becoming part of the process of change, it became apparent how complex an environment existed. In order to have a clear, cohesive, and consistent message to the numerous audiences involved, an organized approach was needed. The company engaged Opportune to build a system that would serve as a central hub for all information and activities related to its advocacy efforts. Building on the inherent strengths of the Salesforce platform, Opportune built a web application and mobile app to provide the following capabilities:
The Advocacy Strategic Engagement App adds value by giving the company a tool that prioritizes and simplifies how stakeholders capture and access information and streamline workflows that span a variety of departments and regions. Stakeholders across the business now have access to critical information about issues and projects enabling the company to more effectively advocate its position.
Opportune’s Salesforce for Energy practice includes strategy development, planning, implementation, Lightning migration, integration and support services for all of the major cloud products from Salesforce, including Sales Cloud, Service Cloud, Commerce Cloud, Community Cloud, Marketing Cloud, Integration Cloud and Salesforce Platform. For more information, CLICK HERE.
When you choose Opportune, you gain access to seasoned professionals who not only listen to your needs, but who will work hand in hand with you to achieve established goals. With a sense of urgency and a can-do mindset, we focus on taking the steps necessary to create a higher impact and achieve maximum results for your organization.Leadership